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Home > GIA Course Descriptions > Applied Jewelry Professional Program (A.J.P.)

Applied Jewelry Professional Program

This diploma program focuses exclusively on essential product knowledge edge and sales techniques. Learn the skills you need to provide accurate and compelling sales representations. You also learn the daily functions required in retail jewelry business. Each "Essentials" courses provides clear and concise information that can easily be understood and put into practice on the sales floor immediately.

Past GIA graduates have gone on to pursue career as:

  • Retail Jewelry
  • Sales Professional
  • Jewelry Manager
  • Jewelry Executive
  • Jewelry Training Officer
  • Loose Stone Dealer
  • Sales Representative
  • Manufacturing Sales Executive

Program Highlights

  • Learn the sales and business skills of a retail jewelry professional
  • Understand the 4Cs of diamond value and learn how to communicate with customers
  • Translate design, style, and manufacturing features info benefit
  • Understand how karat gold and precious metals used in popular jewelry items
  • Discover how to sell treated, synthetic, and imitation stones with full disclosure
  • Gain in-depth product information on diamonds rubies, emeralds, sapphires


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T 852 3166 7000
F 852 3521 1697

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T 1 760 603 4000
F 1 760 603 4080

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